What is luxury? We each define it in different ways.

It might be a thing of elegance, something we admire from afar.

It could be a luxurious experience, something far beyond what is essential for survival. We dive in to indulge, appeal to our senses.

Or maybe it’s about comfort. It’s crafted from quality materials, expert artistry, and a keen attention to detail.

We know luxury when we see it. It looks different. It feels different. It’s not basic, it’s luxurious. It’s what we want to suit our personality and individual tastes.

Here’s the thing: We can create luxury even on a budget. Luxury comes with mindset, not a certain price tag. Yes, for some, it may start with a price tag. But in the end, it also has:

• Quality – it has exceptional quality standards
• Exclusivity – a limited edition, bespoke service, or enhanced desirability
• Aesthetics – visually appealing elevated to a unique luxury status
• Tradition – a long history can build in perceived value
• Prestige – a symbol of status within a social group
• Customer experience – personalized service or impeccable customer care

All of this and more may be something you’re looking for in your flooring.

Busy lifestyles demand luxury

In a fast-paced world, time is a precious commodity. Luxury services or products often offer convenience and time-saving features that cater to busy individuals. Busy individuals may not have the time to constantly replace or repair lower-quality items. Luxury goods are often associated with superior quality and durability, which means they can withstand the demands of a busy lifestyle and last longer without needing frequent replacements or repairs.

Are you starting to see yourself in this description?

Maybe you’re looking for a way to upgrade your room. You want class. You want style. You know what you want.

But every time you shop, you’re torn by practicality. You know what you want, but you’re not sure it’s right for your lifestyle.

Enter luxury vinyl

You want durability. You want easy maintenance. You want comfort and resilience. You might even want water-resilient features.

Then you struggle. What you want doesn’t fit neatly into a package. Hardwood, oh, how you love hardwood. But you’re struggling with the decision because you know it’s not the right choice for your situation.

You have a room prone to moisture problems. A bathroom. The kitchen. Or maybe the basement. You know hardwood won’t work – what do you do?

Let’s talk about luxury vinyl.

Let’s talk about its aesthetic appeal. It comes in a wide range of designs and styles, all of which closely mimic the appearance of what you love – hardwood and stone. Luxury vinyl planks feature realistic wood grain patterns, textures, and color variations. Luxury vinyl tiles have all the grain and color you’ll find in natural stone. It looks so good even the experts have to take a second look.

Durability? Not a problem. That’s why luxury vinyl tops the list of most popular remodeling materials. Luxury vinyl is scratch-resistant, stain-resistant, and highly resilient to wear and tear. What’s been holding you back is how it will incorporate into your busy lifestyle – it will with flying colors. It’s good enough to withstand the demands of a busy household, or even high-traffic commercial spaces.

Aesthetics matter. Durability does too. But what good is a floor if you spend lots of time maintaining it? That will never be a problem with luxury vinyl. Luxury vinyl only requires regular sweeping and occasional mopping to keep it clean and looking new. And because it’s water-resistant (waterproof in some cases), you’ll never have to jump at spills – you know the floor will continue to look good no matter what your family throws at it.

Which brings us back to water resistance. For some homeowners, this is the reason they select luxury vinyl over all others. It can be installed in moisture-prone areas such as kitchens, bathrooms, and basements without worrying about water damage. That gives you peace of mind, knowing the flooring can handle spills and moisture. If this is the reason you’ve been looking at luxury vinyl, we’ll tell you to go ahead and move forward with your selection. It’s one of the things homeowners love most when they install this product.

Do you spend long hours on your feet? Do you love cooking and baking in the kitchen? Luxury vinyl has the added benefit of being softer and warmer underfoot when compared to hardwood. Luxury vinyl provides cushioning and resilience, making it more comfortable to stand and walk on for extended periods. That can be a big plus with your busy lifestyle. No more dreading dinner plans because you’re tired on your feet. The softness of your new kitchen floors will be the welcome mat you need to come home to.

It’ll give you just one more reason to fall in love with your home’s aesthetics.

Finalize your decision and pick luxury vinyl for your home renovation

You want luxury. What if that means luxury vinyl?

If you’re starting your home renovation, we invite you to give luxury vinyl a second look.

People love it for its enhanced aesthetic appeal. Luxury vinyl offers exquisite designs, high-quality materials, and impeccable craftsmanship to elevate the overall look and feel of your space. It helps you create a more visually stunning environment that reflects your personal style and taste.

Luxury vinyl is typically crafted from premium materials known for their durability and longevity. Investing in luxury vinyl ensures that you’re getting a high-quality product that can withstand daily wear and tear, maintaining its appearance and performance for years to come.

Concerned about increased value and prestige? Manufacturers have bumped luxury vinyl up to a league of its own. Some of the most popular luxury vinyl products can significantly enhance the look and feel, which in turn adds value and prestige to wherever it’s installed. High-quality flooring materials are considered desirable features by potential buyers, making your property more attractive in the real estate market and potentially increasing its resale value. If you want perfect flooring for your busy lifestyle, you can better believe others do, too.

That’s why luxury vinyl is growing! That’s why it’s in demand.

And that’s why it might just make the perfect material for your home renovation.

How can we help you select the right flooring?